Alan asked who planned to go and, in a round about way, why one might be drawn to it. Stan asked whether the conference content was sufficient to really improve the content of one's blog and wondered aloud what it is that bloggers should learn in order to get better at blogging.
I weighed in on the conversation with a half-assed answer, suggesting that the indirect benefits were more likely to be of value to me. I threw in a line about the glassware session:
"I’m entirely curious at the comparative beer/glass tasting put on by Spiegelau, since I’m one to think different glassware doesn’t make much of a difference. Other than giving me content for a single blog post explaining my findings, that’s not going to do anything for regular posts."Stan commented back with this: "I predict you will declare the beer/glass tasting worth the cost of the trip. It could change future posts in many ways."
Although not convinced, I'll admit Stan's comment stuck with me as I approached the conference a month later.
Spiegelau USA's rep (dapperly dressed, in stark contrast to us participants) gave the enthusiastic company schpeal on the 500 year history of Spiegelau, the superiority of the silica used in the glass, the optical purity of the glassware . . . . . . thank goodness the info was delivered enthusiastically . . . . . and instructed us on the tasting method.
We were instructed to pour half the bottle into the standard pint glass and the other half into the glass designated for the beer. We tested the aroma in the Spiegelau glass first, followed by the pint glass. Next, the flavor in the Spiegelau glass followed by the flavor in the pint glass. We repeated the process through the four beers, paying attention to color, temperature, head retention, and the like throughout the process.
One word sums it up: eye-opening. Or does the hyphen make that two words? Never mind.
Every aspect of the Spiegelau glass was superior to the standard pint. No shocker there, but it was the extent of the difference which really caught my attention. Bright, distinct aromas flowed from the glasses. The shape and thinness of the glass seemed to direct the beer right to the best spots for appreciating the flavors. Head retention was excellent (not surprising given they were brand new, clean glasses). Effervescence was distinctly noticeable and certainly contributed to those bright aromas and flavors. Though significantly thinner, the Spiegelau glasses kept the beer colder even many minutes after the pour.
Aromas were muted or difficult to detect in the pint glasses, colors were diminished, flavors were reduced or absent, and the beer warmed much faster. My ability to detect effervescence was much reduced. In contrast to the Spiegelau glasses, the pint glass actually got in the way of appreciating the beer.
Just when we thought we were done, Garret motioned to the back of the room for another surprise: bottles of Black Ops, Brooklyn's highly appreciated and crazy good barrel-aged Russian Imperial Stout. I didn't bother pouring any of this one into the pint glass. It was all tulip.
Comparing the beer/glasses was like having the optometrist dial in your vision after squinting through old lenses for a couple of years. Sure, you could see most of what's out there, but you were missing the gloriously fine details.
Stan was right. The comparative glass tasting event may very well have been worth the cost of the trip.
I don't know that the experience will change future blog posts in many ways since I'm not one to do many beer reviews, but my personal beer world certainly opened up. I won't be throwing out my trusty 'ole British pint glasses any time soon, but when tasting a special beer or treating myself to a favorite, you can bet I'll reach for the Spiegelaus.
Are they the best beer glasses ever? I don't know since I've only compared them against the standard bar pint and not against other specialty beer glasses. I do know this: they rock.
And, hey, Spiegelau, if you're listening I recommend two changes to your presentation. First, don't label the place for the pint glass as the "joker" glass. Before the beer even starts pouring, you're telling us it's an inferior experience. We already presume that since you're taking the poor bastard on, but it reads like a cheap trick that devalues the presentation. Second, during the presentation, don't tell us what we're about to experience in the way of aromas and flavors before we take a drink out of each glass. Let us discover the difference on our own. You were right, but it's more fun for all involved to experience it first and discuss it second.
Cheers to a great beer experience.